![]() If you are in BtoB = respect the office hours.Then check if you have significantly different results in terms of audience.Publish on Mondays, this time forget the morning and take a slot in the afternoon, for 1 month.Publish on Mondays, rather in the morning, at a fixed time, for 1 month.What I would encourage you to do, and what I would encourage all companies to do, is A/B testing. While all the sites tell you to publish on LinkedIn on Tuesdays and Thursdays, those slots end up being saturated and it’s harder to make your LinkedIn publication stand out. These are all general trends, everything will depend on the industry you are targeting and its specific audience! Eliminate Saturdays and Sundays and focus on weekdays.Nevertheless, we can already draw some conclusions, which seem quite logical after all ✖ At the moment, there is very little real data on the subject, other than personal experiences, intuition, and data on connection times. Social media marketing studies are full of lies. When is the best time to post on LinkedIn? ![]() He tested his own audience and drew conclusions! We will not go into details, but all that is to tell you that it is not a professional statistics center specialized in social networks The author of the infographic announces himself in his article “so there are no official best days or fixed hours”. You should know that it is only a plugin offered by the Shopify CMS. Many of you are looking for infographics made by Oberlo. □ It’s not enough to be present in certain niches, content must be relevant and tailored to LinkedIn targeting.Īccording to Oberlo: when to publish on LinkedIn? There are millions of members on the network, if you want to use it to promote your business, you must absolutely understand the behaviors of your targets. Peak usage time on an average day: 12pm (noon) and between 5pm and 6pm.Īll obviously emphasize that it depends on the audience you want to target, which probably has different practices depending on its typology. Worst time to post on LinkedIn: sleeping hours (10pm-6am) just before Monday and after Friday night.īest times to post: between 7am and 8am and between 5pm and 6pm. Most clicks and shares: Tuesdays from 11am to midnight. Similar data can be found on ,ġè tells us to schedule its posts instead: But most of them get the information from each other, and nobody seems to have done any testing (with many relying on US information).Īccording to Julien Bréal, we should publish : 7:30-8:30 / 12:00 / 17:00-18:00 on Tuesday, Wednesday, Thursday and from 10 to 11 on Tuesday. If you wander around a little bit on the different sites that offer an answer to this question, you get a few differences and a lot of similarities. And the same goes for social networks like Instagram, Facebook, and Twitter. Unfortunately, there is no perfect answer. We all know that LinkedIn is the best social network to develop sales in BtoB, now how to have the best marketing strategy on the network? When you know how the LinkedIn algorithm works, you know that you need to get engagement early in the life of the post to get reach. or 12a.m.It’s a question that everyone who produces content asks: when to publish on LinkedIn? What time will give me the best engagement rate? The best reach? What is the best time to post on LinkedIn? If not, or perhaps to begin your experiment, post your LinkedIn videos on Wednesdays between 8–10a.m. If you can, experiment with timing when you post LinkedIn videos and see what works best.Ģ. on Tuesdays, Wednesdays, and Thursdays: after the Monday chaos and before people sign out for the weekend.ġ. They found that the most consistent engagement occurs between 8 a.m.–2 p.m. Sprout Social ran a study on timing for various social media networks, and found that the best time to post a video on LinkedIn is 8 a.m.–10 a.m. ![]() However, if you don’t have the time to test, basing your video posting strategy on statistics gathered by large companies is a good bet. The best way to figure out the optimal timing for your posts is always to experiment and test it yourself, because audiences can vary in their engagement habits. According to a 2017 report from LinkedIn, 94% of B2B social media marketers use LinkedIn to distribute content.īecause of this largely business-oriented user base, the busiest times on LinkedIn are generally during work hours in the middle of the work week: Tuesdays through Thursdays. Because LinkedIn has always been geared towards the business world, it’s especially popular among businesses marketing to other businesses.
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